Businesses around the globe related to both offline and online are growing rapidly at a flying speed. The larger portion of the market is not-owned by online businesses, so other businesses have showrooms mainly for customer viewing. Even in a highly digitalized world, there are 91 Million stores calculated over the globe. Those places need customer attraction. But it’s the only thing they missing. Providing better customer experiences is one of the best and popular way to build a greater attraction. But at present, it is lacking largely. There are many physical circumstances for creating a better customer experience and also there are several online and technical methods also. Among them, Good HR handling is a must. In that case, first thing is businessman have to get a clear idea about what type of need customer having, then he should react accordingly to that. But, if the customer began to feel like his time is being wasted for unimportant discussion, the customer will immediately walk away. Rather than expertizing HR handling, new technologies have invented alternatives to manage the customer experience. But the problem is most of these methods look good in the beginning but tend to fail in the long run. Foot traffic is the way of showing the customer attraction in the retail business, no matter customers buying or not the quantity of foot traffic is really important. Higher foot traffic in retail marketplaces leads to a higher level of advertising to that shop or mall.
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There is a need for some flourishing ways of attracting customers towards shops and malls. Loyalty programs have commonly spread throughout businesses, but only a small percentage of businesses can take the full advantage of loyalty programs. Worldwide loyalty market accounts for more than US$300 Billion and Asia-Pacific loyalty market alone has a net worth of US$60 Billion. This is not a small amount. Every business tries to create their own loyalty programmes, finally, the customers ended up with tons of loyalty cards such as credit cards, airline mileage cards, hotel loyalty cards, retailer’s VIP member discount cards. Most of them are not often used by customers so they tend to reduce unwanted cards from their thick wallets. The other scenario is customers don’t have a clear idea of how much their loyalty points worth. This denotes a clear failure of the existing loyalty programmes. Every business in the world cannot start a loyalty programme, sufficient financial and human resources is a must. So there must be a more common and easy way to generate loyalty for every business.
A new kind of disruption has begun, This is the era of “MOZO”. MOZO can manage the foot traffic to your Venue and possibly increase it by 20%. MOZO introduces a single platform for making loyalty and rewarding loyalty points to customers. The services of MOZO is universally valid due to the inclusion of blockchain technology and also MOZO is a multi-user platform; several businesses can use MOZO altogether. That is an advantage to the customer, there is no need to keep a thick purse filled with loyalty cards anymore. Customers can simply use their smartphones instead of hundreds of loyalty cards. MOZO doesn’t make rewards with loyalty points or money, It has a crypto token to use as the utility coin in the platform which is named as MOZO token. MOZO token is a cryptocurrency which is based on Ethereum Request for Comment No. 20 (ERC-20 token). MOZO’s reward program designed to encourage loyal consumers who keep coming back to a store. Initially, merchants have to register their company on the platform and then have to choose a reward counted with MOZO tokens. So then obviously customer engagement will become increased with rewards after customers reached their doors businessmen only have to direct their marketing hook towards the fish. Another important thing is that Consumers can earn, buy, and redeem Mozo tokens by “zapping”. ZAP related to discovering of a product through proximity of a Beacon or Sticker from a smartphone to get rewarded with MOZO tokens. Due to the MOZO customers don’t need to waste time talking or bargaining they can just zap on a product. Not like with traditional loyalty programmes, with MOZO rewarded taken can be used in any other retail shop to make payments. Or even consumers can convert MOZO tokens into fiat money too.
MOZO has partnered with Wanda Group and 361° to enter the retail industry in Singapore, Hong Kong, China, and Korea. They have successfully finished a pilot run with consumer and merchant apps and its proprietary smart beacon sensors. More than 38,000 venues have engaged with MOZO up to now, forecasted to have 300,000 stores in three years. Alpha version of the MOZO product has already released, so this is a working product.
ICO and Essential Links
MOZO has an ongoing taken sale, where anyone can buy MOZO tokens at a cheaper price. Doesn’t matter, If you are a consumer a trader or an investor you can contribute this change and earn a treasury in near future.
Website: https://www.mozocoin.io/
WhitePaper: https://www.mozocoin.io/#
Telegram: https://t.me/mozotoken
Twitter: https://twitter.com/MozoToken
Facebook: https://www.facebook.com/Mozo-Token-2039854656295415/
Ann: https://bitcointalk.org/index.php?topic=4169993.msg38256433#msg38256433
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